Selling Legal Services – How to Market Ethically

Category: On Demand

Member Price: $140

Non-Member Price: $175

Product Code: ON121122

Areas of Law: Ethics

CLE Credits
NJ CLE:NJ CLE information: This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 2 hours of total CLE credit, including 2.0 in Ethics (Full Credits Available: NJ Ethics: 2.0).
NY CLE (t&nt):NY Ethics Non-Transitional: 2.0
PA CLE:PA Ethics Credit: 1.5
$8.00 fee – separate check payable to NJICLE must be submitted at the end of the program
Faculty

Keynote

Moderator

Presenters

Many attorneys become attorneys precisely because they hate the idea of sales. As attorneys advance in their careers, however, client relationships and acquisition become more important. Join Richard Landau & Omid Zareh for a discussion of how to sell and market legal services ethically.
Whether you are a solo trying to grow your matrimonial practice, a boutique law firm focusing on copyrights, or an associate in big law striving to make partner, generating clients can prove extremely difficult, especially if satisfying current client demands eat up a large portion of our day. We will provide strategies and tactics that will give you a useful framework for generating growth opportunities.

TOPICS INCLUDE:

  • Ethical Issues related to selling legal services
  • Solicitation versus advertisement under the Rules
  • Matching your sales strategy to your client base
  • Sales Campaigns
  • Types of buyers
  • Elevator Pitches
  • Claiming to be an “expert”
  • Buying Signals

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