Advanced Marketing and Client Acquisition Strategies for Law Firms
Date: Sep 22, 2026 12:00 p.m. – 1:30 p.m.
Location: Online
Member Price: $0.00
Non-Member Price: $0.00
Areas of Law: For All Attorneys
Keynote
Moderator
Presenters
Advanced Marketing and Client Acquisition Strategies for Law Firms
How Forward-Thinking Firms Are Winning More Clients Before the Phone Even Rings in The AI Era
Join Brad Wetherall, COO of Esquire Digital, and special guest Jeff Zenna, Managing Partner of Blume Forte Fried Zerres & Molinari, for a practical discussion on how today's most successful law firms are adapting to the rapidly changing client acquisition landscape.
Attendees will learn how AI, Google, online reputation, digital authority, and evolving consumer behavior are changing the way prospective clients find and choose legal representation. Through real-world examples and proven strategies, Brad and Jeff will share the key principles that help firms build trust, increase visibility, and position themselves as the obvious choice before a prospective client ever picks up the phone.
Key Takeaways:
- Understand how AI is changing legal search and client decision-making.
- Learn the digital trust signals that influence both Google and prospective clients.
- Discover practical strategies to increase your firm's visibility and competitive advantage.
- Hear firsthand insights and lessons learned from one of New Jersey's leading law firms.
- Walk away with actionable steps your firm can implement immediately to strengthen client acquisition.
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