Mastering Digital Legal Marketing: Practice, Ethics and the AI Landscape in 2026
Category: On Demand
Member Price: $184
Non-Member Price: $230
Areas of Law: Ethics, For All Attorneys, Technology
Keynote
Moderator
Presenters
- Anthony C. Gunst, Esq.
- Nissenbaum Law Group, LLC, Union
- Dhariana Lozano
- Brand Manager
President, Block & Ave
Join us for an engaging and informative program that will delve into the latest strategies and tools for effective legal marketing in the digital age. As the legal landscape becomes increasingly competitive, mastering digital marketing is crucial for attorneys looking to enhance their practice and attract new clients. This lunch program will provide practical insights and actionable tips to elevate your marketing efforts and achieve your professional goals.
Learn everything you need to know about legal marketing in the digital age, including:
- Understanding the fundamentals of digital marketing for law firms
- Leveraging social media to build your brand and engage with potential clients
- The importance of SEO and how to optimize your website for better search rankings
- Utilizing content marketing to demonstrate expertise and attract clients
- Effective email marketing strategies to maintain client relationships
- The role of online reviews and how to manage your firm’s reputation
- Using analytics to measure the success of your marketing campaigns
- Navigating the ethical considerations in legal marketing
About Dhariana Lozano:
Dhariana Lozano is an New York City-based brand strategy and social media strategy consultant helping CEO's, entrepreneurs, thought leaders and associations create strategies that build impactful brands.
Lozano is a Hubspot Academy course contributor, has been featured in BlogHer, was a Social Media Today Expert, as well as being named as one of Browser Media’s Buzzsumo Top 100 Digital Marketing Influencers in 2020 and 2022.