Mastering Online Marketing for Lawyers: Strategies, Ethics, and Best Practices in an AI-Driven World
Category: On Demand
Member Price: $200
Non-Member Price: $250
Areas of Law: For All Attorneys, Law Office Management
Keynote
Moderator
- Amanda Sexton
- FocusWorks Marketing, Morristown
Presenters
- Elyssa A. Goldstein, CLM, PHR, SHRM CP
- COO, Rebenack Aronow & Mascolo LLP, New Brunswick
- Michael Mellor
- Founder, 742 Advisors
- Lauren Baynar Reich
- President, LBR PR
- Sarah Ryan
- CMO, Stark & Stark, Hamilton
- Shira Katz Scanlon, Esq.
- Managing Partner, Martine, Katz Scanlon & Schimmel, P.A., Cherry Hill
The legal marketplace has fundamentally shifted. Artificial intelligence-powered search is changing how clients find lawyers, with nearly 60% of searches now ending without a single click to a website. Potential clients are using ChatGPT and other AI tools to research legal issues, compare lawyers, and make hiring decisions, often before they ever visit your website or pick up the phone.
For lawyers who want to grow their practice, understanding how to market effectively in this new landscape isn't optional anymore.
The strategies that worked five years ago, or even last year, are becoming less effective. But the opportunity is that most lawyers haven't adapted yet, which means the firms that understand these changes have a significant competitive advantage.
In this session, you'll learn:
- How potential clients search for lawyers and which SEO strategies will help you rank higher in search results, including AI search
- How AI-powered search is changing client behavior and what law firms need to do differently to get found
- How to navigate RPC rules and market your practice confidently within ethical boundaries across all digital channels
- How to choose the right social media platforms and develop a content strategy
- How to use LinkedIn, social media, and online networking to generate referrals and stay top-of-mind with your network
- How to create compelling marketing messages that differentiate your practice
- How to create consistent messaging across all your online touchpoints, track what's working, and build a sustainable digital presence
- How to use Google Ads and social media advertising effectively, set realistic budgets, and avoid common mistakes
You'll walk away with a clear action plan for adapting your online presence to today's reality, specific tactics you can implement immediately, and the confidence to market your practice effectively without ethics concerns.