Mastering Digital Legal Marketing – Practice and Ethics
Date: Oct 24, 2024 12:00 p.m. – 2:00 p.m.
Location: Online
Member Price: $143
Non-Member Price: $179
Areas of Law: Ethics, Law Office Management
Earn up to 2.4 credits, including 2.4 in Ethics! (More Information)
Keynote
Moderator
Presenters
- Dhariana Lozano
- President, Block & Ave
Social Media Consultant, Blogger, Speaker
Join us for an engaging and informative CLE program presented by Dhariana Lozano, co-founder of Block and Ave New Media Company, alongside a distinguished attorney. This program will delve into the latest strategies and tools for effective legal marketing in the digital age. As the legal landscape becomes increasingly competitive, mastering digital marketing is crucial for attorneys looking to enhance their practice and attract new clients. This lunch program will provide practical insights and actionable tips to elevate your marketing efforts and achieve your professional goals.
Learn everything you need to know about Legal Marketing in the Digital Age, including:
- Understanding the fundamentals of digital marketing for law firms
- Leveraging social media to build your brand and engage with potential clients
- The importance of SEO and how to optimize your website for better search rankings
- Utilizing content marketing to demonstrate expertise and attract clients
- Effective email marketing strategies to maintain client relationships
- The role of online reviews and how to manage your firm’s reputation
- Using analytics to measure the success of your marketing campaigns
- Navigating the ethical considerations in legal marketing
About Dhariana Lozano:
Dhariana is a NYC based social media consultant, coach and speaker helping businesses create social media strategies that work! She is a Social Media Today Expert, with her social media marketing articles also published in Social Media Week, the Agorapulse blog and Business2Community.com.
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Scholarship & Financial Assistance Policy:
Read our Scholarship & Financial Assistance Policy and submit an Application here: https://njsba.com/njicle/cle-programs/scholarship/