Mastering Digital Legal Marketing – Practice and Ethics
Date: Oct 24, 2024 12:00 p.m. – 2:00 p.m.
Location: Online
Member Price: $143.00
Non-Member Price: $179.00
Section Price: $0.00
Areas of Law: Ethics, Law Office Management
Earn up to 2.4 credits, including 2.4 in Ethics! (More Information)
Keynote
Moderator
Presenters
- Anthony C. Gunst, Esq.
- Nissenbaum Law Group, LLC, Union
- Dhariana Lozano
- Brand Manager
President, Block & Ave
Join us for an engaging and informative CLE program presented by Dhariana Lozano, co-founder of Block and Ave New Media Company, alongside Anthony C. Gunst, Esq. of Nissenbaum Law Group, LLC. This program will delve into the latest strategies and tools for effective legal marketing in the digital age. As the legal landscape becomes increasingly competitive, mastering digital marketing is crucial for attorneys looking to enhance their practice and attract new clients. This lunch program will provide practical insights and actionable tips to elevate your marketing efforts and achieve your professional goals.
Learn everything you need to know about Legal Marketing in the Digital Age, including:
- Understanding the fundamentals of digital marketing for law firms
- Leveraging social media to build your brand and engage with potential clients
- The importance of SEO and how to optimize your website for better search rankings
- Utilizing content marketing to demonstrate expertise and attract clients
- Effective email marketing strategies to maintain client relationships
- The role of online reviews and how to manage your firm’s reputation
- Using analytics to measure the success of your marketing campaigns
- Navigating the ethical considerations in legal marketing
About Dhariana Lozano:
Dhariana Lozano is an NYC based brand strategy and social media strategy consultant helping CEO's, entrepreneurs, thought leaders and associations create strategies that build impactful brands.
Dhariana is a Hubspot Academy course contributor, has been featured in BlogHer, was a Social Media Today Expert, as well as being named as one of Browser Media’s Buzzsumo Top 100 Digital Marketing Influencers in 2020 and 2022.
Important Information About Our Events, Meetings, and More:
To secure your spot and receive important updates about our events, meetings, and other gatherings, such as schedule changes, remember to register in advance.
Digital Materials & Environmental Commitment: As part of our commitment to environmental sustainability, unless otherwise noted, all seminar materials are provided as digital downloads. You can access these materials through:
- The “My Links” section at the top of our website for in-person or online events
- Or, for online programs, the event access link included in your joining instructions
Cancellation and Refund Policy:
If you need to cancel your registration and are not transferring to another program or date, please submit a written request to us at least three business days before the event, meeting, or gathering. You will receive a refund minus a $20.00 cancellation fee. No refunds or registration changes will be issued within three business days of the event, meeting, or gathering.
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Media Consent:
By participating in our events, meetings, or other gatherings, you agree to be photographed and/or recorded. Additionally, all media content captured during these gatherings will become the property of NJSBA. This content, including your image and name, may be used in our future promotional materials without additional consent or compensation.
Scholarship & Financial Assistance Policy:
Read our Scholarship & Financial Assistance Policy and submit an Application here: https://njsba.com/njicle/cle-programs/scholarship/