Selling Legal Services – How to Market Ethically
Date: Jul 28, 2022 9:00 a.m. – 12:00 p.m.
Location: Online
Areas of Law:
Earn up to 2 credits, including 2.0 in Ethics! (More Information)
Keynote
Moderator
Presenters
Whether you are a solo trying to grow your matrimonial practice, a boutique law firm focusing on copyrights, or an associate in big law striving to make partner, generating clients can prove extremely difficult, especially if satisfying current client demands eat up a large portion of our day. We will provide strategies and tactics that will give you a useful framework for generating growth opportunities.
TOPICS INCLUDE:
- Ethical Issues related to selling legal services
- Solicitation versus advertisement under the Rules
- Matching your sales strategy to your client base
- Sales Campaigns
- Types of buyers
- Elevator Pitches
- Claiming to be an “expert”
- Buying Signals
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