The Lawyer as Influencer – Fame, Followers and Professional Responsibility
Date: Dec 22, 2026 12:00 p.m. – 1:40 p.m.
Location: Online
Member Price: $99.00
Non-Member Price: $125.00
Areas of Law: Ethics, For All Attorneys
Earn up to 2 credits, including 2.0 in Ethics! (More Information)
Featured Speaker
Moderator
Presenters
- Randi W. Kochman, Esq.
- Cole Schotz P.C, Hackensack
- Rachel L. Kugel, Esq.
- The Kugel Law Firm, New York
- Roger Plawker, Esq.
- Pashman Stein Walder Hayden, Hackensack
- Bruce S. Rosen, Esq.
- Pashman Stein Walder Hayden, P.C., Hackensack
Going Viral, Getting Noticed, and Crossing the Ethical Line
Lawyers are becoming influencers, turning TikTok videos, LinkedIn posts, podcasts, and online commentary into powerful platforms for visibility, influence, and business development. But when does building a personal brand cross the line into professional misconduct?
From paid endorsements and viral legal advice to controversial posts and online reputational disasters, the lawyer-influencer phenomenon is creating new ethical challenges. Join a dynamic panel of New Jersey lawyers, including a practicing legal content creator, for a provocative look at what happens when the pursuit of followers, fame, and influence collides with professional responsibility.
Program Agenda
12:00–12:05 | Welcome and Introduction (5 minutes)
12:05–12:35 | Fame, Followers, and Fortune: The Ethics of Monetizing Influence (30 minutes)
Sponsored content, paid partnerships, endorsements, testimonials, influencer marketing, and misleading claims. Where do New Jersey's attorney advertising rules draw the line between legitimate promotion and unethical conduct?
12:35–1:05 | Legal Advice or Entertainment? When Online Content Creates Professional Obligations (30 minutes)
TikTok legal tips, Instagram Q&As, livestreams, and commentary on real cases. When might online interactions create attorney-client relationships, confidentiality concerns, conflicts of interest, or other professional obligations?
1:05–1:35 | Cancelled, Sued, or Disciplined? When Going Viral Goes Wrong (30 minutes)
Controversial personal posts, misleading legal commentary, online disputes, reputational crises, and disciplinary exposure. How should lawyers navigate the intersection of free expression, professional accountability, and the consequences of online notoriety?
1:35–1:40 | Audience Questions and Closing (5 minutes)
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