Blogging and Podcasts for Lawyers
Date: Dec 17, 2021 9:00 a.m. – 12:00 p.m.
Location: Online
Areas of Law: For All Attorneys
Earn up to 2.4 credits, including 1.0 in Ethics! (More Information)
Keynote
Moderator
Presenters
- Amanda Sexton
- Emily Stever Kelchen, Esq.
- , Clinton
You don’t have to be a celebrity or influencer to go viral on the internet. Many lawyers are building their online reputations and their practices by blogging.
Originally, blogging came from making regular entries in an online journal called a “web log.” “Blog” is a shortened version of “web log.” Since then, blogging has evolved into a marketing tool where individuals or businesses write about topics that interest them or relate to their brands, services, or businesses by putting their own personal spin on those topics.
Blogging has become a vital part of marketing for lawyers and law firms. It generates more exposure and more exposure leads to more clients. Studies show that firms that blog receive 55% more web traffic and 70% more leads than those that don’t. Websites with constant new content rank higher on search engine listings and blogging is a great way to create that new content. This brand-new program offers you everything you need to know about blogging in the legal industry in a more interactive and casual format. You’ll walk away with the skills necessary to be an online legal influencer and control the conversation on trending topics.
This program also includes a component on podcasts. A podcast is a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. You’ll discover what it takes to create a podcast and whether or not it is actually worth the effort
Topics include:
- Why Lawyers Should Blog
Generate leads, build your brand, promote your services and expand your web presence. - Establishing a Strategy
Discover the importance of blogging with purpose. - 10 Best Practices
Including how to choose a topic people want to read about that will also help you with your search engine rankings, tools to help you proofread and key mistakes to avoid. - Ethics of blogging
Application of attorney advertising rules and considerations when blogging about clients or cases. - Podcasts
How do you start one and should you?
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