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Selling Legal Services – How to Market Ethically

Date: Jul 28, 2022 9:00 a.m. – 12:00 p.m.

Location: Online

Event Code: I121122

Areas of Law:

Earn up to 2 credits, including 2.0 in Ethics! (More Information)

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Faculty

Keynote

Moderator

Presenters

Many attorneys become attorneys precisely because they hate the idea of sales. As attorneys advance in their careers, however, client relationships and acquisition become more important. Join Richard Landau & Omid Zareh for a discussion of how to sell and market legal services ethically.
Whether you are a solo trying to grow your matrimonial practice, a boutique law firm focusing on copyrights, or an associate in big law striving to make partner, generating clients can prove extremely difficult, especially if satisfying current client demands eat up a large portion of our day. We will provide strategies and tactics that will give you a useful framework for generating growth opportunities.

TOPICS INCLUDE:

  • Ethical Issues related to selling legal services
  • Solicitation versus advertisement under the Rules
  • Matching your sales strategy to your client base
  • Sales Campaigns
  • Types of buyers
  • Elevator Pitches
  • Claiming to be an “expert”
  • Buying Signals

CLE Credits
NJ CLE:NJ CLE information: This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 2 hours of total CLE credit, including 2.0 in Ethics (Full Credits Available: NJ Ethics: 2.0).
NY CLE (t&nt):NY Ethics Transitional: 2.0
PA CLE:PA Ethics Credit: 1.5
New: No PACLE fee is required for this program. To earn PA CLE credits, a valid PA Bar ID number must be entered into the CLE form provided after attending the program.

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Scholarship & Financial Assistance Policy:
Read our Scholarship & Financial Assistance Policy and submit an Application here: https://njsba.com/njicle/cle-programs/scholarship/